the fitness guru that gives multitasking a whole new meaning
There is no doubt in our minds that this jill-of-all-trades Christine Abramo has always had the desire to inspire many—just take a quick glance at her Instagram page that features workout tips, inspo posts and is 100K followers strong. And her resume is nothing short of impressive either: She is a fitness influencer, the senior director of national multicultural partnerships for popsugar, women’s brand director at wolaco, and spin instructor at cyc fitness just to name a few.
Christine has accomplished so much in her career already, but what sets her apart is that she succeeds at all of her roles (with a few bumps and roadblocks along the way!) while continuing to motivate her loyal following. She candidly shared with us the fears and obstacles she had to overcome on her journey to becoming—well—Christine Abramo.
The void: What was your biggest fear starting on your path and how did you overcome it?
Christine abramo: My biggest fear on my path to where I am today was failure. After college, I immediately moved to NYC; one of the most competitive market places in the world for the digital landscape, fitness and fashion design. Once I promised myself that failure was not an option, I started to embrace the unknown and all of the challenges that came with it.
The void: What's was the point in your journey (career or otherwise) where you said "f*ck it, I'm just going to do it" and took the risk?
Christine: The first thing that came to mind was when I was let go then promoted all in 48 hours.When I first entered the workforce I was doing Hispanic media sales. Once a year had passed I was approached to switch over to general market sales for an up and coming video platform. At first, I was hesitant as I enjoyed my job, however, I ended up accepting the position. Three months later, my entire video team was let go. That day, I remember sitting at my desk wondering how I just lost my job and had hardly even gotten started. As soon as I got home, I had a sudden urge to do research on my "previous employer"...I had an idea. I put together a powerpoint presentation compiled of Multicultural stats, competitive graphs and revenue opportunities and decided to pitch the idea of launching a Multicultural sales division internally. After this impromptu meeting with the higher ups in the company, I was not only back in employment, but was promoted to run all Multicultural sales. This was a pivotal moment in my career where I decided to follow my passion regardless of potential failure.
The void: What do you think the power of music is? Do you think that music has helped you in your journey? If so, how so?
Christine: Music is a HUGE part of my day-to-day. I am also a fitness instructor at CYC in NYC and to be quite honest, sometimes I feel like a DJ as I am curating new playlists 8 times a week for all of my classes (I never use the same playlist)! Music helps tell a story without the need of human conversation or direct interaction. Music can provide empowerment, joy, sadness, excitement, etc.
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